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Who
We Are
American
Consumer Opinion™ is owned and operated by Decision Analyst, Inc.,
a major international marketing research firm headquartered in the
Dallas-Fort Worth area in the United States. American Consumer Opinion™
is made up of consumers worldwide who have agreed to participate
in surveys over the Internet. Occasionally,
these consumers are asked to participate in mail surveys or telephone
surveys, but generally the surveys are all conducted over the Internet.
Membership
Is Free
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Membership in American Consumer Opinion™
is free. You will never have to pay any money to be a member.
Your participation in our surveys is the only "cost" of membership.
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As a panel member, you will participate in several surveys a year,
typically. The average survey will take 10 minutes or so to complete,
and the questions are usually easy to answer.
- Panel
members can expect to receive a "screener" (a short
questionnaire) every six weeks or so.
You
Can Win Cash And/Or Gifts
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All registered members participate in a monthly drawing to win
$250 in cash awards, just for being a member.
- If
you answer a screener (a short questionnaire), you will be entered
into a drawing for cash awards.*
- If
you participate in a survey (a longer questionnaire), you will
always receive some type of incentive (a free product to test,
cash, a check, or a gift.
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Incentives typically range in value from $4
to $25, per survey, depending upon the length of the questionnaire
and the time it takes to complete it. If a survey is extra long,
then the award could be $25 or more. Participants in online focus
groups generally receive more than $25.
Your
Voice Is Heard
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Most members of American Consumer Opinion™ enjoy having the opportunity
to make their opinions count, to
influence the future. It's similar to voting for elected officials—but
here, you are voting on products and services you want in the
future.
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We do hundreds of surveys a year
to help companies do a better job. Your opinions really do make
a difference.
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Here are some examples of how American Consumer Opinion™ online
surveys have helped companies improve their products and/or services:
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A passenger train system decided on new routes and learned
how to improve service on its trains.
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A Mexican salsa company figured out how much to adjust the
"heat" level in its Picante Sauce to make it taste even better.
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Guiltless Gourmet improved the taste of their wonderful snack
chips.
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A major airline identified the most comfortable types of seats
for its airliners.
We
Protect Your Privacy
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To determine whether your household qualifies to participate in
a particular survey, we need to know something about your household
and its members. That's the purpose of the questions in the Registration
Form.
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Information about you and your household is strictly confidential,
and will never be revealed to anyone outside of our company.
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Your name and address will never be used for sales or advertising
purposes, and your name will never be sold or given to anyone
outside of our company.
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For more information on our Privacy Policy, go
here.
More About Your Membership
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Several times a year you will receive short surveys about your
household's usage of certain products and services. Please be
sure to answer these surveys, because they help us select households
for follow-up surveys. Always be completely honest and frank in
answering these surveys. When you complete one of these surveys,
your name will be entered into a drawing for cash awards.
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Membership is limited to one person per
household. If more than one person per household fills
out the Registration Form, we will only accept the first person
who filled out a form.
Fun
Surveys
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We post "fun surveys" on our website
from time to time, purely for the amusement of our members. It's
fun to see how other people think and feel. If you have suggestions
for "fun" questions, please email
them to us.
Sincerely,
Anne Parks
Vice President
American Consumer Opinion™
Click Here To Join
If
you would like more information about the American Consumer Opinion™
panel, please email Anne Parks at aparks@acop.com.
*
You do not have to participate in a survey to have a chance to win
the drawings. Just print your name on a postcard and mail it to Ms.
Anne Parks, Decision Analyst, Inc., 604 Ave H East, Arlington, TX
76011. Be sure to write the path to the survey for which you were
selected on the postcard, so we can link the awards to that survey.
The postcard must arrive no later than one week after we send the
email notification to you about the available survey.
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