For Immediate Release: April 16, 2003
Contact: press@decisionanalyst.com
Decision Analyst, Inc. Gains Additional Insight Into The Canadian Market
Increase In Sign-ups Means Internet-based Consumer Panel Has Access To Over 40,000 Households Throughout Country
Arlington, Texas – Decision Analyst, Inc., an international marketing research and marketing consulting
firm, has announced a major increase in the size of its Canadian consumer survey
panel. The Internet-based panel now numbers more than 40,000 households
throughout Canada.
"Canada is the number one export market for many U.S. companies: the value of America’s trade
with its northern neighbor is almost twice as great as with any other country.
That’s the reason we’ve placed so much emphasis on recruiting for our
Internet-based panel there,” said Jerry W. Thomas, President and CEO of Decision
Analyst. Moreover, the continued impact of trade liberalization brought about by
NAFTA means the importance of the Canadian market over the next few years is
going to keep increasing. That will keep demand high for insight into
Canadian markets and Canadian consumers.”
Decision Analyst’s Internet panels make it easy for U.S.-based companies to conduct
research in Canada without having to worry about differences in research
methodology. "The Internet panels constitute a stable platform to conduct
reliable research throughout the North American continent," Thomas said.
The Canadian panel households are used by Decision Analyst to help conduct a wide
range of advertising testing, product testing, new products research, and
strategy research. The 40,000 households are part of a much larger global
network, totaling more than 1.1 million households (or over 3.5 million
individual members) throughout North and South America, Europe, Asia, Africa and
Australasia. Consumer sentiment analysis is conducted via the company’s American
Consumer Opinion® Online panel, while multilingual specialty panels cover
the fields of technology and construction, and executive and physician opinions.
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