For Immediate Release: April 29, 2005
Contact: press@decisionanalyst.com
Familiarity Is Primary Factor In Homeowners’ Search for HVAC Bids, According To American Consumer Opinion®
Arlington, Texas – Homeowners say familiarity with contractors is more important than advertising when it comes to seeking bids on a new heating, ventilation or air-conditioning system, according to a major study by American Consumer Opinion.
In its recently completed American Home Comfort Study, American Consumer Opinion® found that 44 percent of homeowners seeking bids on a new home comfort system turn to contractors with whom they have had a positive relationship.
However, not all homeowners have an established relationship with a contractor, which highlights the importance of referrals and advertising. The study found that 20 percent of homeowners seek bids based on referrals from friends and colleagues, while 10 percent look to advertisements, including Yellow Pages or featured promotions.
Conducted in 2004, Decision Analyst’s American Home Comfort Study is one of the largest studies of the HVAC industry ever undertaken.
Methodology
The American Home Comfort Study was conduct in July and August of 2004. It is based on a nationally representative sample of 1,481 homeowners who have replaced their HVAC equipment in the past 24 months. Respondents were recruited from American Consumer Opinion® panel. The margin of error at a 95% confidence level is plus or minus 3 percent. American Consumer Opinion® is owned and operated by Decision Analyst, Inc.
|
English
