For Immediate Release: August 1st, 2006
Contact: press@decisionanalyst.com
Many Restaurant Patrons Concerned About Nutrition,
American Consumer Opinion® Study Shows
ARLINGTON, Texas – Among American adults, one-third report that they do not worry about nutrition when they eat at restaurants, according to a study by American Consumer Opinion®.
In its ongoing Health and Nutrition Strategist™ syndicated study, American Consumer Opinion® recently asked 4,156 survey respondents if they agreed or disagreed with the statement: “I don’t worry about nutrition when I eat out.” Thirty-four percent of adults report that they do not worry about nutrition when enjoying a meal out compared with 41% who do worry about nutrition.
By gender, males are less concerned, with 38% reporting they do not worry about nutrition when they eat out compared to 31% of adult females.
By age, the younger segment (18 to 24) is least concerned, with 41% reporting that they are “nonworriers” compared to 30% of those aged 55 to 64 saying the same thing.
Worries About Nutrition When Eating Out
(By Age)
| Age |
Worries About Nutrition |
Does Not Worry About Nutrition |
| 18 to 24 |
35% |
41% |
| 25 to 34 |
41% |
35% |
| 35 to 44 |
38% |
36% |
| 45 to 54 |
44% |
31% |
| 55 to 64 |
43% |
30% |
| 65 or older |
41% |
34% |
By household income, only 28% of respondents with annual household incomes of $100,000 or more do not worry about nutrition compared with 41% of respondents with household incomes of $25,000 or less.
Worries About Nutrition When Eating Out
(By Household Income)
| Income |
Worries About Nutrition |
Does Not Worry About Nutrition |
| Under $25,000 |
32% |
41% |
| $25,000 to $49,999 |
40% |
35% |
| $50,000 to $99,999 |
44% |
32% |
| $100,000 or more |
49% |
28% |
Methodology
The Health and Nutrition Strategist™ study was conducted online by means of the company’s American Consumer Opinion® panel. The survey relied on a nationally representative, statistically balanced sample of 4,156 American adults. The margin of error is plus or minus 2%. The Health and Nutrition Strategist™ study is a broad, integrated knowledge base of food, beverage consumption, restaurant usage, health habits, and nutritional attitudes.
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