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For Immediate Release: December 12, 2002
Contact: press@decisionanalyst.com

Three-Quarters Of Americans Believe Prices Rising,According To A Survey By American Consumer Opinion®

ARLINGTON, Texas – As the Christmas shopping season draws near, more than three-quarters of Americans believe goods and services are rising in cost, according to a fall Internet study by American Consumer Opinion®, a leading international marketing research firm.

A considerably higher percentage of Americans than last year believe prices are rising. In American Consumer Opinion®’s economic tracking study during November 2001, 14% of respondents said prices were increasing rapidly, while 41% said they were rising slowly. In November of this year, 19% of respondents said prices were rising rapidly and 56% believed they were rising slowly.

Percent Of General Public Opinion Of Prices
 
November 2001
November 2002

Increasing Rapidly
14%
19%
Increasing Slowly
41
56
Staying About the Same
35
22
Decreasing Slowly
9
3
Decreasing Rapidly
1
0


When looking at the information by age, the younger a respondent is, the less likely they are to say that prices are increasing rapidly.While the older a respondent is, the more likely they are to report that prices for goods and services are increasing rapidly.The statistics are shown below.

Percent of General Public Opinion Of Prices
By Age
18 to 24
25 to 34
35 to 44
45 to 54
55 and over
Increasing Rapidly
10%
13%
25
24
28
Increasing Slowly
59
57
51
56
56
Staying About the Same
27
27
21
18
15
Decreasing Slowly
4
3
3
1
1
Decreasing Rapidly
0
0
0
0
0


American Consumer Opinion® is owned by Decision Analyst, Inc. For more information contact Cristi Allen via email (callen@decisionanalyst.com) or phone (1.800.262.5974)

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