For Immediate Release: September 23, 2002
Contact: press@decisionanalyst.com
American Consumer Opinion®’s Internet Panels Exceed 100,000 Households In Europe®
Arlington,Texas– American Consumer Opinion®’s Internet-based consumer
panels in Europe now number more than 100,000 households, company officials
announced today.
France is the largest panel with
36,000 households, followed by Italy with 20,000 households and Spain with 15,000. The
U.K. and German panels include
10,000 households each. American Consumer Opinion® operates panels in every
European country, including Russia with 20,000 households.
"The European market is huge, accounting for roughly 40% of the world economy.
That’s the reason we’ve placed so much emphasis on building our Internet-based
consumer panels there," said Jerry W. Thomas, President and CEO of
American Consumer Opinion®. "We expect the European market to continue its
growth, with the pace accelerating as Eastern Europe becomes more
competitive."
American Consumer Opinion®’s Internet panels make it easy for U.S.-based companies to
conduct research in Europe without having to worry about how the research is
conducted from country to country. "The Internet panels constitute a
stable platform to conduct reliable research in Europe," Thomas said.
Decision Analyst, an international marketing research and marketing consulting firm, is
a global leader in Internet-based research systems, including worldwide
Internet consumer panels.
American Consumer Opinion® is owned by Decision Analyst, Inc. For more information contact
Cristi Allen via email (callen@decisionanalyst.com)
or phone (1.800.262.5974)
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