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FOR IMMEDIATE RELEASE, October, 2010
press@decisionanalyst.com

Italy Has The Lowest Percentage Of Happily Married Couples, While Canada Has the Highest, According to Study by American Consumer Opinion®

ARLINGTON, Texas – Where are the most happily married people in the world? They don't live in Italy. The Italians are the least satisfied with their marriages. Italian women are the most dissatisfied of all. Are Italian women the problem, or is the problem Italian men?

Canada, the U.S., and the U.K. have the highest percentage of happily married couples, according to a recent study by American Consumer Opinion® (www.acop.com), one of the world’s largest panels for online surveys. People are paid money to participate in these online surveys.

In its recent International Attitudes Survey 2010, American Consumer Opinion® asked adults in 11 leading nations their opinions on various political, social, and lifestyle issues. One of the questions was “How would you rate your satisfaction with your marriage?”

Satisfied With Marriage
By Country

Country
Percent “Very Satisfied” With Marriage
Canada
76%
United States
74%
U.K.
74%
Brazil
69%
The Netherlands
69%
France
65%
Russia
62%
Germany
56%
Spain
56%
China
52%
Italy
48%
 

“It is interesting to note that the United States, with a historically high divorce rate, has more married people who are happier than Italy, with a historically low divorce rate,” said Jerry W. Thomas. “It seems that all the unhappy couples are getting divorced in the U.S., but not in Italy. It may be that social and religious pressures force unhappy couples to stay married in Italy, compared to countries where attitudes are more accepting of divorce.”

Satisfied With Marriage Compared To The Divorce Rate

Country
Percent “Very Satisfied”
With Marriage
Divorce Rate Per 1,000 People
(Year of Most Recently Published Data)
Canada
76%
2.2 (2004)1
United States
74%
3.5 (2008)2
U.K.
74%
2.4 (2007)1
Brazil
69%
0.6 (1994)3
The Netherlands
69%
2.0 (2007)1
France
65%
2.2 (2006)1
Russia
62%
4.8 (2007)1
Germany
56%
2.3 (2007)1
Spain
56%
2.8 (2007)1
China
52%
1.6 (2007)1
Italy
48%
0.8 (2006)1
Sources:
1. Divorce rate for Canada, UK, Brazil, the Netherlands, France, Russia, Germany, Spain, China, and Italy is from the United Nations Statistical Division, Demographic Yearbook 2007: Table 23 Divorces and crude divorce rates. (http://unstats.un.org/unsd/demographic/products/dyb/dyb2007/Table23.pdf)
2. Divorce rate for United States from National Vital Statistics Reports, Vol. 57, No. 19, July 29, 2009 (http://www.cdc.gov/nchs/data/nvsr/nvsr57/nvsr57_19.pdf)
3. Divorce Rate for Brazil obtained from the United Nations Statistical Division, Demographic Yearbook 2007: Table 25, Divorces and Crude Divorce Rates. (http://unstats.un.org/unsd/demographic/products/dyb/dybsets/1997%20DYB.pdf)
 

No matter the country where they reside, husbands tend to be happier with their marriages than wives are. Some women would argue that it's because women have to do all of the work. Some women might argue that men are shirking their home responsibilities. Some men might argue that their wives like to complain. No one really knows why a higher percentage of men are happy with their marriages. Russia manifested the largest difference between men and women (67% of Russian men are "very satisfied," compared to only 56% for Russian women).

Satisfied With Marriage
By Gender

 
Percent “Very Satisfied” With Marriage
Country
Husbands
“Very Satisfied” with Spouse
Wives
“Very Satisfied” With Spouse
Canada
78%
73%
United States
76%
72%
U.K.
78%
70%
Brazil
74%
65%
The Netherlands
68%
69%
France
69%
61%
Russia
67%
56%
Germany
57%
55%
Spain
58%
55%
China
53%
52%
Italy
53%
43%

 


Methodology

The American Consumer Opinion® International Attitudes Survey 2010 was conducted online among a nationally representative sample of panel members. (There are more than 8 million members worldwide). The study drew on a base size of 4,582 married participants and was conducted between August 2009 and July 2010. The margin of sampling error is less than 1.5 percentage points, plus or minus, at a 95-percent confidence level. The survey was conducted among nationally representative samples in Canada, France, Germany, the United Kingdom, Italy, Spain, United States, the Netherlands, Brazil, China, and Russia.

Base Size By Country

Country
Respondents
Brazil
425
Canada
418
China
404
France
435
Germany
420
Italy
429
The Netherlands
365
Spain
444
Russia
416
United Kingdom
416
United States
408

 


About American Consumer Opinion®

American Consumer Opinion (www.acop.com) is a worldwide network of people who get paid for answering online surveys to express their opinions and preferences, to test new products, and to test new ads. Members’ survey participation helps companies make better decisions on new products, advertising campaigns, package designs, and marketing strategy. American Consumer Opinion® is owned and operated by Decision Analyst, a global marketing research and analytical consulting firm headquartered in the Dallas-Fort Worth area.


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