For Immediate Release, Please
ARLINGTON; Texas (May 22, 2012) – American Consumer Opinion® identifies the nation’s most favorably viewed casual dining restaurants. In this study 3,000 Americans, ages 14+, were asked to rate the likelihood that they would recommend each of the 15 casual dining chains to a friend or family member on a scale of 1 to 10, with “1” being “Not At All Likely” and “10” being “Extremely Likely.”.
Overall, the casual dining restaurants that Americans report the highest likelihood to recommend (those chains assigned a “9” or “10” rating in terms of likelihood to recommend) includes Olive Garden®, Red Lobster®, and Outback Steakhouse®. Rounding out the top-10 most highly recommended casual dining restaurants are The Cheesecake Factory®, Cracker Barrel®, Applebee’s®, Chili’s®, IHOP®, Texas Roadhouse®, and T.G.I. Friday’s®.
Olive Garden® is much more popular with the very young (14-20 years old) than other restaurants, though its appeal extends far beyond the under-21 crowd. Overall, however, Americans ages 55 and older are most likely to recommend Red Lobster® than any of the 15 fast-casual restaurants included in the study.
This study was conducted online using Decision Analyst’s American Consumer Opinion® panel (www.acop.com), one of the world’s largest online panels with over eight million members worldwide. The data above is based on 3,000 total respondents. The percentages are based on the whole number of respondents in each category. The survey results are accurate to one percentage point, plus or minus, at a 99% level of confidence.
American Consumer Opinion (www.acop.com) is a worldwide network of people who get paid for sharing their opinions and ideas by answering online surveys. Members’ participation helps companies make decisions on new products, advertising campaigns, and package designs, and marketing strategy. American Consumer Opinion® is owned and operated by Decision Analyst, a global marketing research and analytical consulting firm headquartered in the Dallas-Fort Worth area in the United States.